Cicadas are cranking up the soundtrack, lemonade stands are back in business, and Amazon’s four-day Prime Day marathon is about to dominate every headline. While we’re being blasted with those splashy ads, our hometown shops, food trucks, and fix-it crews are gearing up for the same spending rush. I believe that they deserve a sunny slice of the action!

I’ve said it before but I’ll say it again: local is the heartbeat of our community. Summer hands us the perfect chance to keep that heart pumping, one iced latte or A/C tune-up at a time. Three easy ways to spread breezy goodwill? 

Swap one click for one stroll. Instead of tapping Order Now on your delivery app, walk downtown and grab a cold brew. 

Then, show off your haul. Post a quick pic of your latte on social media (or the completed job once you finally book that local handyman). Your brag is their marketing. 

Last, ask for the bundle. Many small shops will happily group products or services into a “Summer Saver Pack” if you ask. It’s great value for you and a bigger ticket for them.

““Small businesses are the engines of local economies and the building blocks of vibrant communities.” — Jim Hackett, former CEO of Ford Motor Company

So, as Prime Day ads flood your feed, keep some love (and budget) for the folks down the street. And if you’re a business owner wondering how to package, price, or promote a sizzling summer special, stop by The Nexus. It’s a brainstorming hub where local entrepreneurs spark collaborations and learn to surf the seasonal swell together. 

Keeping this community thriving is what we’re all about. Stay cool, shop local, and enjoy the sunshine.

Visit The Nexus!

Visit us at The Nexus at Trilith Studios, 461 Sandy Creek Rd, Suite 4109, Fayetteville, GA 30214. Explore membership perks, upcoming events, and community resources any time at https://thenexus.community.

Have a project in mind? Call 770-343-5717 and let’s create what’s next together! Stay connected and follow The Nexus on Facebook and Instagram for the latest gatherings, workshops, and creative spotlights.